Episode 3

Unlocking Potential with AI Featuring Wavetable CEO Howard Gray

Welcome to Brand Bots. Today, we're thrilled to welcome Howard Gray, the CEO and Founder of Wavetable. Wavetable is a creative studio that partners with brands & talent to unlock their hidden potential by building educational ventures and brand experiences through consulting, coaching, courses, and consultation. They work with a variety of heavy hitters, including The New York Times, Vice Media, Amplitude, Dig, SXSW, WeWork, and Wasserman. 

Beyond Wavetable, Howard's influence extends to the advisory board of SXSW, curating tracks in Advertising & Brand Experience, Creator Economy, and International Innovation. His mentoring roles with ISDI, Techstars, and The New School further amplify his voice in the industry.

Howard is driven by a deep-rooted commitment to creating a world where skills and confidence are accessible to all, empowering people to realize and actualize their potential. His approach transcends individual growth, impacting teams, communities, and brands by uncovering and leveraging hidden talents and opportunities through his company’s work. 

Howard's foray into AI spans the many different elements of his varied career path, and in this episode, we delve into AI's transformative role in marketing and content creation, its impact on business operations, its influence on strategy and decision-making, and its innovative applications in education. 

Please enjoy this discussion with Howard Gray; this episode starts now. 

SHOW NOTES:

Resources:

  • Wavetable, Howard’s company: https://www.wavetable.net/
  • Mid Journey: Visual creation and design AI tool.
  • Chat GPT: AI chatbot for various tasks.
  • Perplexity AI: AI tool for research and search.
  • Leonardo: AI for creating 3D assets and visual content.
  • Scenario: AI platform for game characters and assets.
  • Make.com: Platform for building custom software or websites.

Things to check out:

Follow Howard On:

Website

https://www.howardgray.net/

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About the Podcast

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Brand Bots: AI Marketing Podcast

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About your host

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Nick Taylor

For over 14 years, Nick Taylor has traversed multiple terrains of marketing; from shaping social media strategies for Fortune 500 Brands to leading sales and marketing for award winning agencies, every role has enriched his understanding of the the unique needs, challenges and aspirations of marketing teams, across departments. He's also a podcaster & producer.

With BRAND BOTS, Nick is on a mission: to empower marketers to harness AI's prowess, amplifying their creativity and impact while ensuring they remain the irreplaceable core of their teams.